Half of all I write is fiction,
the rest I just make up...
Hi Meta–Works, I'm Sayso (aka "Lane") — a worldclass Wordsmith, Creative Engineer, and natural–born Solutionist with a big–picture mindset, entrepreneurial skillset, and strategy toolset beyond belief (see details below). I'd love to talk more about your wordsmith work so please consider this my cover letter with bonus sample work at the bottom too. Thank you.
About Me
I live in Melbourne, love life, and provide brands and prominent people with creative ideas, expert advice, strategies, research, and solutions for marketing, branding, creative, copywriting, and more.
Work History
I've worked digitally and creatively to–brief for brands including Ansell, GSK, Gillette (P&G), Kantar, Vodacom, Lorna Jane, and ST ALi on campaigns, products, and strategy. I currently freelance online as LaneBrain .
BU—TD
As a twin I was literally born Bottom-Up Top-Down! And since then I've grown to know the digital and technical worlds as well as I do the creative ones. In full I code, create, consult, consolidate, strategise, safeguard, manage, migrate, optimise, launch, rebuild, transition, minimise costs, and radically reposition brands online. My intimate understanding of the digital/technical/online space makes my word work next level too — I truly transcend tech, analytics, and creative (and I don't use adverbs lightly)...
Entrepreneurially
Words and concepts are my greatest love but my skills extend to branding, marketing, strategy, execution, website design and development (including coding, optimisation, and SEO), and way beyond. Linked below are 3 projects I've launched 100% solo — I conceived the idea, created the brand, crafted the copy, and then designed, developed, and launched the websites; to the highest standards — meet DataLeak Dan , Password Pam , and Benu .
Availability
I'm casually available all ways on all days. I currently live in Melbourne but I'm online all the time and can be in Sydney any time you need me to be (for meetings/briefings/brainstorms). Please feel free to ring or write me anytime on sayso@sayso.co or 0488 48 24 24
Sample Campaigns
See some of my sample campaign work here .
Sample Words
See some of my sample word work here .
Finally
Thanks for reading and thanks for your time Meta–Works. I hope to hear from you soon.
Always,
Sayso