Nescafe want their instant coffee to be the most desired drink in the eyes of young UK consumers. See OG Energy →
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Yes You Can, for Pringles👀
Pringles need whismical words to shift the consumer mindset of their product from being a "premium purchase" to an "everyday purchase". See Yes You Can →
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Stay Sharp App, for Gillette👀
Gillette need a way to nudge men into changing razor blades more often. The idea must influence behaviour and intercept routine... See Stay Sharp App →